Luz Helena Adarve

Partner and Head, IP and Technology Group, Dentons

Danny Awdeh

Partner, Finnegan

Claudio Castanheira

General Manager, Brazil, Clarke, Modet & Co

Marcos da Silva Couto

Chief-Attorney, INPI

Elza Helena Andrade Barbosa Durham

IP Counsel, Ache

Robert Earle

Vice President, Assertion, IPR & Licensing, Ericsson

Gloria Montaron Estrada

Director, Legal & IP, Bioceres S.A.

Richard Galindo Sanchez

Senior Vice President and General Counsel, Avianca

Maria Isabel Giacchetti de Moraes

Head, Latin America Patent Strategies & Litigation, Sanofi

Matheus Gil do Amaral

IP Counsel, BASF

Thomas Hannickel

Legal Specialist, BRF

Song K Jung

Global Chair, IP and Technology Group, Dentons

José Mauro Decoussau Machado

Partner, Pinheiro Neto Advogados

Fabio Morganti

Brand Protection Consultant, Volkswagen do Brasil

Roberto Ribeiro

Former Senior Legal Director, Patents, Sanofi & Managing Director, IP & Plus

Alexandre Venturini Lima

Technical Director, Technology Transfer, Innovation Agency (University of São Paulo)


08:00: Registration and morning coffee

09:30: Chair’s welcome

09:35: Keynote address: an update from the INPI

Marcos da Silva Couto, Chief-Attorney, INPI

10:05: New approaches to strategic IP management

With budgets under constant pressure, close management of an IP function is crucial in keeping costs under control. But doing more with less is possible.

  • Cost-conscious planning: how not to sacrifice quality in IP operations
  • Maintaining regional and global coverage without cutting corners
  • Communicating the IP message to the business

Luz Helena Adarve, Partner and Head, IP and Technology Group, Dentons

Elza Helena Andrade Barbosa Durham, Patent Manager, Aché
Richard Galindo Sanchez, Senior Vice President and General Counsel, Avianca

11:05: Networking break

11:35: The good, the bad and the ugly of IP enforcement

IP disputes, whether in life sciences, telecommunications, automotive, or any other sector, are a fact of life. Staying abreast of growing threats and potential change is vital if you are to enforce your IP effectively.

  • Building an effective IP enforcement strategy
  • The litigation climate in Latin America and beyond
  • International differences and changes on the horizon

José Mauro Decoussau Machado, Partner, PinheiroNeto Advogados

Robert Earle, Vice President, Patent Assertion and Enforcement, Ericsson
Maria Isabel Giacchetti de Moraes, Head, Latin America Patent Strategies & Litigation, Sanofi

12:35: Strategies for fighting counterfeits and copycats

The threat from counterfeits and copycats continues to evolve. IP owners need to constantly review their protection strategies, recruit new allies, and — crucially — ensure ROI on enforcement efforts.

  • Building an enforcement network: from border control to investigators
  • Cost control does not mean sacrificing results: juggling finite budgets
  • Choosing the right enforcement option in the right venue to achieve the right result

Danny M. Awdeh, Partner, Finnegan

Thomas Hannickel, Legal Specialist, BRF
Fabio Morganti, Brand Protection Consultant, Volkswagen do Brasil

13:35: Lunch and networking break

14:35: Making money with your IP

Although often viewed as a cost centre and a strictly legal matter, the IP function can play a key role in business strategy, brand building and value generation. Identifying revenue opportunities and ensuring stakeholders across the business recognise the tangible value that IP can create is key.

  • Building value and identifying revenue opportunities: technology transfer, franchising and more
  • To license or not to license: risk versus reward
  • Turning the IP department into a profit centre

Claudio Catanheira, General Manager, Brazil, Clarke, Modet & Co

Gloria Montaron Estrada, Director, Legal and IP, Bioceres S.A.

15:35: Networking break

16:15: Managing IP risk in the global business environment

As one of the single most important assets a company can own, managing IP does not come without risk. Counsel need to prepare for the unexpected and unknown, position the business for success and identify opportunity in adverse circumstances.

  • Coverage conundrums: juggling business and legal concerns
  • Building in IP protection across the supply chain
  • Preparing for the unexpected

Song K Jung, Global Chair, IP and Technology Group, Dentons

Matheus Gil do Amaral, IP Counsel, BASF
Roberto Ribeiro, Former Senior Legal Director, Patents, Sanofi & Managing Director, IP & Plus

17:30-18:30: Drinks reception


Previous attendees include representatives from:

  • Anheuser-Bush InBev
  • AT&T
  • Avianca
  • B. Braun Melsungen
  • Bioceres S.A.
  • Braskem
  • Bunge
  • Cargill
  • Ericsson
  • Fiocruz
  • Hypera
  • Nokia
  • Panasonic R&D Center Singapore
  • PRIS
  • The Kraft Heinz Company
  • TUPY
  • U.S. Patent and Trademark Office
  • Volkswagen do Brasil
  • And more!



Hotel Unique, Av. Brigadeiro Luís Antônio, 4700 - Jardim Paulista, São Paulo 01402-002 Brazil

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If you register before the 13 September you can save $200. To access this rate please enter the code  LL200. 

Please note this discount cannot be redeemed by IP service providers.