Wednesday, 4 December, Hotel Unique, Av. Brigadeiro Luís Antônio, 4700 - Jardim Paulista, São Paulo 01402-002 Brazil

Managing the IP lifecycle in Latin America | Gestao do Ciclo de vida da propeiedade Intelectual | Gestionando el ciclo de vida de la propiedad intelecual 

Rights holders from Latin America and beyond will delve into the best practices, enforcement techniques and monetisation options that can be utilised to craft world-class IP management and value creation programmes.

At IPBC Latin America 2019 you will:

  • Hear how IP owners are managing their IP lifecycle to maximise value for their business
  • Gain new strategies for cost-effectively managing IP operations
  • Learn how to build effective IP enforcement strategies
  • Understand why, how and when IP investment and financing are coming to Latin America
  • Take away best practices for identifying IP revenue-generation opportunities and turning the IP function into a profit centre
  • Meet, network and engage with like-minded IP experts from Latin America and beyond

E-mail Tel: +44 20 7234 0606

Speakers

Danny Awdeh

Partner, Finnegan

Richard Galindo Sanchez

Senior Vice President and General Counsel, Avianca

Claudio Castanheira

General Manager, Brazil, Clarke, Modet & Co

Robert Earle

Vice President, Assertion, IPR & Licensing, Ericsson

Elza Helena Andrade Barbosa Durham

IP Counsel, Ache

Gloria Montaron Estrada

Director, Legal & IP, Bioceres S.A.

Thomas Hannickel

Legal Specialist, BRF

José Mauro Decoussau Machado

Partner, Pinheiro Neto Advogados

Programme

08:00: Registration and morning coffee

09:30: Chair’s welcome

09:35: Keynote address: managing the IP lifecycle

A senior corporate executive describes their company’s IP lifecycle and how it is managed to maximise value for the business overall

10:05: New approaches to strategic IP management

With budgets under constant pressure, close management of an IP function is crucial in keeping costs under control. But doing more with less is possible.

  • Cost-conscious planning: how not to sacrifice quality in IP operations
  • Maintaining regional and global coverage without cutting corners
  • Communicating the IP message to the business

Panel:
Elza Helena Andrade Barbosa Durham, Patent Manager, Aché
Richard Galindo Sanchez, Senior Vice President and General Counsel, Avianca

11:05: Networking break

11:35: The good, the bad and the ugly of IP enforcement

IP disputes, whether in life sciences, telecommunications, automotive, or any other sector, are a fact of life. Staying abreast of growing threats and potential change is vital if you are to enforce your IP effectively.

  • Building an effective IP enforcement strategy
  • The litigation climate in Latin America and beyond
  • International differences and changes on the horizon

Moderator:
Jose Mauro Decoussau Machado, Partner, PinheiroNeto Advogados

Panel:
Robert Earle, Vice President, Patent Assertion and Enforcement, Ericsson

12:35: Strategies for fighting counterfeits and copycats

The threat from counterfeits and copycats continues to evolve. IP owners need to constantly review their protection strategies, recruit new allies, and — crucially — ensure ROI on enforcement efforts.

  • Building an enforcement network: from border control to investigators
  • Cost control does not mean sacrificing results: juggling finite budgets
  • Choosing the right enforcement option in the right venue to achieve the right result

Moderator:
Danny M. Awdeh, Partner, Finnegan

Panel:
Thomas Hannickel, Legal Specialist, BRF

13:35: Lunch and networking break

14:35: Keynote address: the role of IP investment and financing

Why, how and when IP-based investment and financing are coming to Latin America – and what this means for IP owners

15:00: Making money with your IP

Although often viewed as a cost centre and a strictly legal matter, the IP function can play a key role in business strategy, brand building and value generation. Identifying revenue opportunities and ensuring stakeholders across the business recognise the tangible value that IP can create is key.

  • Building value and identifying revenue opportunities: technology transfer, franchising and more
  • To license or not to license: risk versus reward
  • Turning the IP department into a profit centre

Moderator:
Claudio Catanheira, General Manager, Brazil, Clarke, Modet & Co

Panel:
Gloria Montaron Estrada, Director, Legal and IP, Bioceres S.A.

16:00: Networking break

16:30: Managing IP risk in the global business environment

As one of the single most important assets a company can own, managing IP does not come without risk. Counsel need to prepare for the unexpected and unknown, position the business for success and identify opportunity in adverse circumstances.

  • Coverage conundrums: juggling business and legal concerns
  • Building in IP protection across the supply chain
  • Preparing for the unexpected

17:30-18:30: Drinks reception

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Previous attendees include representatives from:

  • Anheuser-Bush InBev
  • AT&T
  • Avianca
  • B. Braun Melsungen
  • Bioceres S.A.
  • Braskem
  • Bunge
  • Cargill
  • Ericsson
  • Fiocruz
  • Hypera
  • Nokia
  • Panasonic R&D Center Singapore
  • PRIS
  • The Kraft Heinz Company
  • TUPY
  • U.S. Patent and Trademark Office
  • Volkswagen do Brasil
  • And more!

 

Venue

Hotel Unique, Av. Brigadeiro Luís Antônio, 4700 - Jardim Paulista, São Paulo 01402-002 Brazil

Ticket Prices

 

Ticket Prices
Type Price
Standard

$595

 

If you register before the 13 September you can save $200. To access this rate please enter the code  LL200. 

Please note this discount cannot be redeemed by IP service providers.