Managing the IP lifecycle in Latin America | Gestao do Ciclo de vida da propeiedade Intelectual | Gestionando el ciclo de vida de la propiedad intelecual
Rights holders from Latin America and beyond will delve into the best practices, enforcement techniques and monetisation options that can be utilised to craft world-class IP management and value creation programmes.
At IPBC Latin America 2019 you will:
E-mail Tel: +44 20 7234 0606
Partner and Head, IP and Technology Group, Dentons
General Manager, Brazil, Clarke, Modet & Co
IP Counsel, Ache
Vice President, Assertion, IPR & Licensing, Ericsson
Director, Legal & IP, Bioceres S.A.
Senior Vice President and General Counsel, Avianca
Head, Latin America Patent Strategies & Litigation, Sanofi
IP Counsel, BASF
Legal Specialist, BRF
Global Chair, IP and Technology Group, Dentons
Partner, Pinheiro Neto Advogados
Brand Protection Consultant, Volkswagen do Brasil
Former Senior Legal Director, Patents, Sanofi & Managing Director, IP & Plus
Technical Director, Technology Transfer, Innovation Agency (University of São Paulo)
08:00: Registration and morning coffee
09:30: Chair’s welcome
09:35: Keynote address: an update from the INPI
Marcos da Silva Couto, Chief-Attorney, INPI
10:05: New approaches to strategic IP management
With budgets under constant pressure, close management of an IP function is crucial in keeping costs under control. But doing more with less is possible.
Luz Helena Adarve, Partner and Head, IP and Technology Group, Dentons
Elza Helena Andrade Barbosa Durham, Patent Manager, Aché
Richard Galindo Sanchez, Senior Vice President and General Counsel, Avianca
11:05: Networking break
11:35: The good, the bad and the ugly of IP enforcement
IP disputes, whether in life sciences, telecommunications, automotive, or any other sector, are a fact of life. Staying abreast of growing threats and potential change is vital if you are to enforce your IP effectively.
José Mauro Decoussau Machado, Partner, PinheiroNeto Advogados
Robert Earle, Vice President, Patent Assertion and Enforcement, Ericsson
Maria Isabel Giacchetti de Moraes, Head, Latin America Patent Strategies & Litigation, Sanofi
12:35: Strategies for fighting counterfeits and copycats
The threat from counterfeits and copycats continues to evolve. IP owners need to constantly review their protection strategies, recruit new allies, and — crucially — ensure ROI on enforcement efforts.
Danny M. Awdeh, Partner, Finnegan
Thomas Hannickel, Legal Specialist, BRF
Fabio Morganti, Brand Protection Consultant, Volkswagen do Brasil
13:35: Lunch and networking break
14:35: Making money with your IP
Although often viewed as a cost centre and a strictly legal matter, the IP function can play a key role in business strategy, brand building and value generation. Identifying revenue opportunities and ensuring stakeholders across the business recognise the tangible value that IP can create is key.
Claudio Catanheira, General Manager, Brazil, Clarke, Modet & Co
Gloria Montaron Estrada, Director, Legal and IP, Bioceres S.A.
15:35: Networking break
16:15: Managing IP risk in the global business environment
As one of the single most important assets a company can own, managing IP does not come without risk. Counsel need to prepare for the unexpected and unknown, position the business for success and identify opportunity in adverse circumstances.
Song K Jung, Global Chair, IP and Technology Group, Dentons
Matheus Gil do Amaral, IP Counsel, BASF
Roberto Ribeiro, Former Senior Legal Director, Patents, Sanofi & Managing Director, IP & Plus
17:30-18:30: Drinks reception
Previous attendees include representatives from: